Search Engine Optimization Process
The purpose of implementing a search engine optimization program is to utilize the power of Internet search engines and the searching behavior of Web users to bring significantly more visitors to the client's site than would otherwise be expected through traditional marketing methods and to increase revenue for your business.
Our proven successful process involves Research, Analyzing, Developing, Implementing, Submitting, Monitoring and Ongoing Marketing. By following this process we ensure a successful outcome and return on investment in your Search Engine Optimization campaign.
Research & Analysis - We utilize leading edge tools and proven techniques to analyze client’s competition, analyze client's website for effective copy and optimization and client's current ranking within the major search engines. The Research and Analysis phase includes analysis of your Keyword Market, Website, Design and Content, Link Popularity, current positioning in the search engines, current web traffic statistics, and a Competition Analysis.
Development - When the Research and Analysis phase is complete, We begin development for the various techniques used during optimization. The Development phase includes recommendations for changes to your website which is helpful before any campaign to begin. Included in this development phase we will review alt tags, keyword usage throughout the content of the site, site navigation, page titles, addition of pages, HTML coding and meta-tags) and incorporating effective SEO techniques and guidelines. Search Engines set guidelines when submitting and SEO services require certain techniques that must be implemented properly to maximize the efforts in the campaign.
Implementation & Submission - We will properly implement all the above development requirements and verify all techniques have been properly implemented. Fitch Advertising Designs will begin submission to the major search engines, major search directories and paid inclusion programs such as Lycos, Looksmart, Inktomi, Fast.
Monitoring - We provide clients with monthly reporting in key areas to ensure search engine marketing success like: Search Engine Traffic, Link Popularity, Ranking positions for the major Search Engines, Search Engine Index Reporting, Search Strings currently being used on your site with access to your website statistics.
Ongoing Marketing - This process combines all of the other four phases in an effort to improve upon the success of the client's campaign. Fitch Advertising & Web Design performs a review of the entire search engine optimization campaign, beginning after the initial submissions to the search engines, to assess the effectiveness and success of our implementations and review areas of the website that will need further improvement to gain higher rankings.
In order for a search engine optimization campaign to be successful, this process must be implemented properly. If you would like to inquire more about our effective search engine optimization campaigns please contact us.. |
