Pay Per Click Advertising and Pay Per Click Management

Pay per click advertising (PPC) is a search engine advertising technique that is effective, trackable and that allows you to quickly increase your online presence and search engine visibility through the major search engines for as little as $.05 per click. You can create the advertisement that you want and reach your target market at a low, reasonable cost.You don’t pay to list, you only pay for clicks or click throughs (which means when a consumer actively looking for your product clicks on your ad) - not for every impression of your ad – eliminating wasted ad spending on non-qualified prospects.

You have the opportunity to set your monthly ad spending so you will stay within your advertising budget. Fixed monthly clickthrough budgets enable you to manage costs and control your spend. No minimum or maximum terms are required. You have the opportunity to modify your ad anytime and immediately see the modified results in the search engines.

Fitch Advertising & Web Design provides a full management solution for pay per click services. We will analyze the best phrases to purchase which ensures that you pay the minimum amount possible for each click while receiving as many visitors as possible.

Pay Per Click Advertising enables you to track and manage your advertising effectively without spending thousands of dollars.

Our Pay Per Click Management Services include:

• Opportunity Assessment
• Competitive Analysis
• Keyword Analysis
• Creative Ad Copywriting/Titles
• Bid Management
• Campaign Management/Tracking & Analysis
• Multiple Ad testing
• Daily monitoring on listings performance, evaluate and adjust non-performing listings and update ad text as necessary.
• Keyword monitoring - delete under-performing keywords
• Modifying existing ad listings (if necessary)
• Keyword research and expansion of the keyword base by adding new keywords including ad copy.

Our professionally written ad titles and ad descriptions will get editorial approval and attract the targeted
audience you seek.

The goal of our pay per click management programs is to drive the most targeted traffic to your website at the
lowest possible cost per click. Pay-per-click marketing allows you to quickly reach over 85% of all Internet users.

Pay per click management for you means a personal and tailored service, where your bids are hand prepared and
your keywords hand submitted to the Pay Per Clicks. There is no limit to the number of keywords you can bid on,
but each bid must be relevant to your web pages, or it will be rejected and that is why pay per click management is
so important. Continuous management of pay-per-click listings is required as if the competition changes it can mean
that you pay too much for a phrase, or too little (which decreases your ad visibility).

Pay per click campaigns must be re-evaluated at regular time intervals since consumer search and shopping behaviors
change and pay-per-click search engines update their programs regularly.

Pay Per Click campaigns can have great success if implemented and managed properly!

Already have Pay Per Click Accounts Set Up
but it is not performing the way you want?

For those currently running a pay per click advertising campaign, we’ll look over your current campaigns data reports for enhancement opportunities. We may recommend revisions or a suggest a complete rebuild of your campaign.

Request more information or receive a quote our on pay-per-click management services.